The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour

This research investigates various psychographic factors affecting consumer complaint behaviour. The main objective is to determine the relationship of various psychographic factors such as self-confidence, conservatism, risk taking and attitude towards business against public and private complaint...

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Bibliographic Details
Main Author:	Zambrus, Salleh
Format:	Thesis
Language:	English
Published:	2009
Subjects:	H Social Sciences
Online Access:	https://etd.uum.edu.my/3643/1/s86498.pdf https://etd.uum.edu.my/3643/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000336361
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