The Effect of Website Quality Service on Customer Satisfaction Study on Qatar Airways
The daily growth of the internet and e-commerce has changed the way of marketing and selling products and services. Internet is changing the way corporations conduct business with their consumers who are increasingly expecting higher services, becoming time saved, and wanting more convenience. In ad...
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| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | https://etd.uum.edu.my/3666/1/s89262.pdf https://etd.uum.edu.my/3666/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000336391 |
| Abstract | Abstract here |
| Summary: | The daily growth of the internet and e-commerce has changed the way of marketing and selling products and services. Internet is changing the way corporations conduct business with their consumers who are increasingly expecting higher services, becoming time saved, and wanting more convenience. In addition e-service quality is an essential strategy to gain success, according to the results of previous literatures, probably more important than a low price for online companies. The objective of this study was to examine whether website design, reliability, security, and customer service have significant effect on e-tail variable. And to examine whether e-tail has significant effect on customer satisfaction. Furthermore, the result shown that website design, reliability, security, and customer service has significant effect on e-tail quality and customer satisfaction. The sample used in this study was 200 responds with method stratified random sampling. |
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