The Direct and Indirect Effect of Antecedent Variables on Customer Loyalty Toward Commercial Bank in Southern Thailand

The main objective of this study is to empirically determine the major predictors that directly or indirectly affect customer loyalty in commercial banking sector in South Thailand (Songkla, Krabi, Nakronsrithamarad, Suradthanee) based on underlying concept of Oliver's (1999). The banking secto...

全面介紹

書目詳細資料
主要作者: Nattakarn, Eakuru
格式: Thesis
語言:英语
出版: 2010
主題:
在線閱讀:https://etd.uum.edu.my/3748/1/90312.pdf

相似書籍