Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
It cannot be denied that purchase intention and actual purchase have been extensively studied by previous researchers. However, most of the studies related to actual purchase were undertaken in developed countries, and not much has been done in developing countries, such as Yemen. Empirical studies...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2013
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| Accès en ligne: | https://etd.uum.edu.my/3807/7/91138.pdf https://etd.uum.edu.my/3807/13/91138.pdf |