Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention

It cannot be denied that purchase intention and actual purchase have been extensively studied by previous researchers. However, most of the studies related to actual purchase were undertaken in developed countries, and not much has been done in developing countries, such as Yemen. Empirical studies...

書誌詳細
第一著者:	Al-Ekam, Jamal Mohammed Esmail
フォーマット:	学位論文
言語:	英語英語
出版事項:	2013
主題:	HF5415.33 Consumer Behavior.
オンライン･アクセス:	https://etd.uum.edu.my/3807/7/91138.pdf https://etd.uum.edu.my/3807/13/91138.pdf

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