Service Quality, Customer Loyalty and the Mediating Effects of Customer Satisfaction Towards Audit Firms: Perspective of Small-Medium Enterprise (SMEs) Companies in Malaysia

The purpose of this research is to explore the relationship between service quality, satisfaction and loyalty of the client to the audit firms in Malaysia. This paper uses a marketing model, SERVQUAL in order to measure service quality of audit firms in Malaysia. SERVQUAL model was used to measure...

書誌詳細
第一著者:	Mohamad Fazzarudin, Mohamad Sabri
フォーマット:	学位論文
言語:	英語英語
出版事項:	2014
主題:	HF5601-5689 Accounting
オンライン･アクセス:	https://etd.uum.edu.my/4027/1/s813425.pdf https://etd.uum.edu.my/4027/2/s813425_abstract.pdf

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