Customer relationship management and organization performance among small and medium sized hotels in Langkawi

Customer relationship and organization performance is an important issues among the small and medium size hotels in Langkawi. This is because customer is the main source of income for the organization. Therefore, organization requires seeking methods to improve the customer relationship since it can...

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Bibliographic Details
Main Author:	Lee, Choon Tong
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	HD28-70 Management. Industrial Management
Online Access:	https://etd.uum.edu.my/4063/1/s809980.pdf https://etd.uum.edu.my/4063/2/s809980_abstract.pdf https://etd.uum.edu.my/4063/
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