How loyal are you? Factors influencing consumer brand loyalty

Hand phone have become a necessity in human life. This is due to technological advances that allow people to communicate with each other anywhere and at any time. The variety of hand phone in the market directly contributes to the increase in the competition among the marketers to attract and ensure...

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Bibliographic Details
Main Author: Siti Noor Aishah, Mohd Sidik
Format: Dissertation
Language:English
English
Published: 2014
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/4074/1/s813385.pdf
https://etd.uum.edu.my/4074/2/s813385_abstract.pdf
https://etd.uum.edu.my/4074/
Abstract Abstract here

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