The relationship between students’ attitudes and subjective norm on their intention to use mobile marketing services

This study was carried out to determine the relationships between attitudes, subjective norm on their intention to use mobile marketing. It is quantitative research with the use of random sampling method choose among polytechnic students. The result was analysed by the reliability analysis, factor a...

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Bibliographic Details
Main Author:	Nor Farhany, Ahmad
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	HF5001-6182 Business TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/4080/1/s812387.pdf https://etd.uum.edu.my/4080/2/s812387_abstract.pdf https://etd.uum.edu.my/4080/
Abstract	Abstract here

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