The influence of country image components on Malaysia consumers toward the perceptions of American products

The objective of this study is to examine the relationship between country image and product country image toward the willingness to buy of US products in the context of Malaysia consumers’. The country image divided to affective and cognitive component (i.e. competence, warmth, admiration and cont...

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Détails bibliographiques
Auteur principal:	Muhammad Firdaus, Shahidan
Format:	Dissertation
Langue:	anglais anglais
Publié:	2014
Sujets:	HC Economic History and Conditions
Accès en ligne:	https://etd.uum.edu.my/4207/1/s810699.pdf https://etd.uum.edu.my/4207/7/s810699_abstract.pdf https://etd.uum.edu.my/4207/
Abstract	Abstract here

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