Customer intention to purchase halal cosmetics in Malaysia

The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on four factors that affect the intention to purchase halal cosmetics in Malaysia which are attitude, sub...

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Bibliographic Details
Main Author:	Meng, Xiang
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4220/1/s811882.pdf https://etd.uum.edu.my/4220/2/s811882_abstract.pdf https://etd.uum.edu.my/4220/
Abstract	Abstract here

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