The determining factors of service value and satisfaction for edutainment services in Malaysia

Edutainment is a growing business in our country and it is precisely to study the service value and satisfaction to learn about customers behaviors. The purpose of this study is to identify antecedents of service value and satisfaction and determine the relationship and which antecedents are most in...

书目详细资料
主要作者:	Indra, Balachandran
格式:	Thesis
语言:	英语英语
出版:	2014
主题:	HF5001-6182 Business HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/4226/1/s813175.pdf https://etd.uum.edu.my/4226/2/s813175_abstract.pdf

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