Pengaruh faktor teknologi terhadap hubungan antara faktor organisasi dengan penerimaan media sosial dalam pemasaran penginapan bajet

Social media has been accepted as a new marketing medium for survival of various industries in Malaysia, especially in budget accommodation. However, its adoption among small and medium enterprises in the tourism industry is still at the initial stage. Previous studies showed that organization’s int...

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Bibliographic Details
Main Author:	Noraihan, Mohamad
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	G154.9-155.8 Travel and state. Tourism T Technology (General)
Online Access:	https://etd.uum.edu.my/4453/1/s812303.pdf https://etd.uum.edu.my/4453/2/s812303_abstract.pdf https://etd.uum.edu.my/4453/
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