Factors affecting choice of cafeteria among Universiti Utara Malaysia students

The purpose of conducting this research project is to examine the factors of food quality, service quality, menu, price, convenience as well as cleanliness that influenced customer satisfaction towards cafeteria operating in Universiti Utara Malaysia, Kedah West Malaysia. To attain the objectives of...

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Bibliographic Details
Main Author:	Mohd Nasiruddin, Abu Ghani
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4510/1/s810071.pdf https://etd.uum.edu.my/4510/2/s810071_abstract.pdf https://etd.uum.edu.my/4510/
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