Malaysian consumer motivations on boycott participation

The purpose of this study is to examine the underlying motivations of consumer boycott and its relationship with boycott participation in Malaysian context based on the theory of pro-social behavior. This study examined the applicability of three main variables previously used in a boycott study ba...

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Bibliographic Details
Main Author:	Samshul Amry, Abdul Latif
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4785/1/s807350.pdf https://etd.uum.edu.my/4785/2/s807350_abstract.pdf https://etd.uum.edu.my/4785/
Abstract	Abstract here

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