Factors influencing green consumerism behavior among Penangites

Environmental apprehension has demanded greater responsibility and consciousness amongst individuals to be sustainable in their everyday activities. To synthesize business strategy, it is essential to identify the factors that influence green behavior among consumers. The main purpose of this resear...

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Bibliographic Details
Main Author:	Jayaeswari, Sangaralingam
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4973/1/s91999.pdf https://etd.uum.edu.my/4973/2/s91999_abstract.pdf https://etd.uum.edu.my/4973/
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