To buy or not to buy: Factors influencing life insurance purchase intention

The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this...

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Bibliographic Details
Main Author:	Tan, Hooi Sean
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/5047/1/s813394.pdf https://etd.uum.edu.my/5047/2/s813394_abstract.pdf https://etd.uum.edu.my/5047/
Abstract	Abstract here

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