To buy or not to buy: Factors influencing life insurance purchase intention
The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this...
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2014
|
| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/5047/1/s813394.pdf https://etd.uum.edu.my/5047/2/s813394_abstract.pdf |