Young consumers’ intention towards future green purchasing in Malaysia

Green marketing is all about marketing products that are considered environmentally safe. It involves practicing a lot of activities related to product modification, product packaging, and even advertising. Green marketing also refers to holistic marketing concept in which it involves production,...

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Bibliographic Details
Main Author:	Shiban, Muhammed Abdullah Sharaf
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/5108/1/s813324.pdf https://etd.uum.edu.my/5108/2/s813324_abstract.pdf https://etd.uum.edu.my/5108/
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