Young consumers’ intention towards future green purchasing in Malaysia
Green marketing is all about marketing products that are considered environmentally safe. It involves practicing a lot of activities related to product modification, product packaging, and even advertising. Green marketing also refers to holistic marketing concept in which it involves production,...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2014
|
| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/5108/1/s813324.pdf https://etd.uum.edu.my/5108/2/s813324_abstract.pdf |