Factors influencing customer re-patronage behavior: The mediating effect of customer satisfaction

The purpose of this study is to investigate the influence of DINESERV model on the level of customer satisfaction as the mediator on consumer re-patronage behavioural intentions in fast food restaurant industry. The study will focus on the undergraduate of UNIVERSITI UTARA MALAYSIA (UUM) in Kedah. S...

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Bibliographic Details
Main Author:	Yap, Luen Her
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/5234/1/s815201.pdf https://etd.uum.edu.my/5234/2/s815201_abstract.pdf https://etd.uum.edu.my/5234/
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