Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement

Celebrity is frequently used in advertisement to build awareness towards the product and brand. It is referring to the percentage of people who are familiar with a particular product or brand being advertised. Traditionally awareness is built incrementally and a lot of money and time is spent. On t...

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Bibliographic Details
Main Author:	Wan Noraini, Wan Napi
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/5251/1/s810993.pdf https://etd.uum.edu.my/5251/2/s810993_abstract.pdf https://etd.uum.edu.my/5251/
Abstract	Abstract here

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