Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement

Celebrity is frequently used in advertisement to build awareness towards the product and brand. It is referring to the percentage of people who are familiar with a particular product or brand being advertised. Traditionally awareness is built incrementally and a lot of money and time is spent. On t...

书目详细资料
主要作者:	Wan Noraini, Wan Napi
格式:	Dissertation
语言:	英语英语
出版:	2015
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/5251/1/s810993.pdf https://etd.uum.edu.my/5251/2/s810993_abstract.pdf https://etd.uum.edu.my/5251/
Abstract	Abstract here

相似书籍

The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention
由: Siti Nazihah, Mohd Jamili
出版: (2015)

The relationship between trustworthiness, congruence, likeability, and advertisement of celebrity endorsement in social media towards consumer purchasing intention
由: Cheah, Lee Suan
出版: (2022)

The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
由: Nur Shazzana, Ahmad Shaker
出版: (2015)

Consumers Attitude and Intention Towards Online Purchasing
由: Siti Salwani, Meor Ahmad
出版: (2004)

Consumer attitudes towards counterfeit product in Terengganu, Malaysia
由: Syarifah Afiqah, Syed Abdillah
出版: (2023)

The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad
由: Mohamad Taufik, Ariffin
出版: (2023)

Consumption values and consumer's attitude towards intention to purchase electric car among Malaysian consumers
由: Mohd Norsam, Mohd Sari
出版: (2020)

The effects of consumption values and environmental concern on consumers' attitudes and intention towards green cars in Malaysia.
由: Alganad, Amr Mohammed Nasser
出版: (2022)

The influence of consumers' lawfulness attitude and morality towards willingness to purchase counterfeit fashion products
由: Lum, Li Sean
出版: (2019)

Factors influencing consumers' attitude towards online advertising
由: Tey, Hwa Jiun
出版: (2016)

Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM
由: Nik Muhammad Ismail, Karim
出版: (2015)

An empirical studies of purchasing intention towards halal food among non-muslim consumers
由: Ahmad Farid, Mohamad Suib
出版: (2017)

The contributing factors to brand attitude among consumers
由: Ahmad Faizal, Iberahim
出版: (2015)

Relationship between advertising appeal and behavioral intention: the mediating effect of attitude and moderating effect of cultural norms in two distinct Muslim Nations
由: Raza, Syed Hassan
出版: (2018)

Customers' attitude toward online shopping
由: Chong, Wen Jun
出版: (2016)

Consumer Purchase Behavior toward United States Products in Malaysia
由: Harmimi, Harun @ Bahari
出版: (2010)

Young consumers’ intention towards future green purchasing in Malaysia
由: Shiban, Muhammed Abdullah Sharaf
出版: (2014)

The Impact of Culture on Mobile Purchasing: A Comparison Between Malays and Non-Malays Consumers
由: Hazrul, Hamzah
出版: (2012)

The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia
由: Sharifah Husna Ayuni, Sh Hayazi
出版: (2022)

Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
由: Dg Ku Zunaidah, Ag Majid
出版: (2018)

An Exploratory Study on Customers Attitudes Towards Generic Products
由: Nor Azila, Mohd Noor
出版: (1996)

Music in video advertising towards young consumers' decision making : a qualitative approach
由: Syazwani, Mahsal Khan
出版: (2020)

Business strategy influence of facebook online apparel retailers on consumers' attitude (focus on School of Business Management female postgraduate students)
由: Nurul Nadhrah, Hasni
出版: (2016)

Circumstances that contribute towards purchase intention on organic foods: a study of organic consumer in Kedah
由: Aliff Aizat, Shabudin
出版: (2019)

The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
由: Samshul Amry, Abdul Latif
出版: (2016)

The relationship between e-service quality, trust and satisfaction towards consumer online shopping during Covid-19 pandemic
由: Hasliza, Md Shariff
出版: (2021)

Malaysian consumer motivations on boycott participation
由: Samshul Amry, Abdul Latif
出版: (2011)

Intention to purchase halal products among consumers
由: Nadiah Rus Liyana, Rusli
出版: (2015)

A Study Consumers' Green Purchasing Intention
由: Cheah, Ching Mun
出版: (2009)

Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
由: Siti Nadia, Sheikh Abdul Hamid
出版: (2018)

The relationship of corporate social responsibilities initiatives and consumer loyalty
由: Nor Maizatul Asma, Misman
出版: (2015)

An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
由: Aminu, Suleiman Garba
出版: (2016)

Attitude and Willingness to Pay for Green Products
由: Yuhainis, Mohd. Yusoff
出版: (2004)

Determinants of organic food purchase behavior of consumers in Bangladesh
由: Rahman, Khandoker Mahmudur
出版: (2017)

An Investigation into the Factors Influencing Unethical Consumer Behavior in Selangor
由: Nazahah, Abd. Rahim
出版: (2009)

The influence of social media on online consumer purchase intention
由: Shirly, Ng
出版: (2017)

Consumer green purchase behaviour among millennial generation
由: Nurul Amanina, Abdul Basir
出版: (2018)

Examining product and external factors affecting the satisfaction of smartphone consumers
由: Faiz, Masnan
出版: (2015)

Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
由: Tan, Chiew Kie
出版: (2010)

Factors influencing Malaysian consumers’ intention to purchase electric vehicles
由: Xinyu, Zhu
出版: (2023)