Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
Social commerce has become a new trend of inquiry for researchers to investigate the behaviour of consumer in online shopping. Linkedln, Facebook and Twitter is a popular social networking that opened opportunities for new business models. The combination between Web 2.0 social media technologies an...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2015
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/5286/1/s815460.pdf https://etd.uum.edu.my/5286/2/s815460_abstract.pdf https://etd.uum.edu.my/5286/ |
| Abstract | Abstract here |