The influence of electronic word of mouth to convert intention into actual purchase behavior
The proliferation of Internet users has provided a huge opportunity for businesses to anticipate the increasing value of online retail. In Thailand, the number of Internet users shows promise for e-commerce, and yet success in revenues has not emerged. Understanding the behavior in performing the...
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| 格式: | Thesis |
| 语言: | 英语 英语 |
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2015
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| 在线阅读: | https://etd.uum.edu.my/5311/1/s92601.pdf https://etd.uum.edu.my/5311/2/s92601_abstract.pdf |