Marketing adaptation strategy and export performance of Malaysian manufacturers: Moderating role of external market environment

The purpose of this study is to determine whether there is a significant relationship between marketing adaptation strategy and export performance among Malaysian manufacturers. The marketing adaptation factors surveyed include product adaptation, pricing adaptation, distribution adaptation and prom...

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Détails bibliographiques
Auteur principal:	Kui, Juan Tiang
Format:	Thèse
Langue:	anglais anglais
Publié:	2015
Sujets:	TS155-194 Production management. Operations management
Accès en ligne:	https://etd.uum.edu.my/5337/1/s92013.pdf https://etd.uum.edu.my/5337/2/s92013_abstract.pdf

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