The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention

This study attempts to study the association between the consumers’ attitude towards advertisement and the intention to purchase the product that being advertisement. The variable is the celebrity endorsement variables namely attractiveness, trustworthiness and expertise of the model in the print a...

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Bibliographic Details
Main Author:	Siti Nazihah, Mohd Jamili
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/5485/1/s810980_01.pdf https://etd.uum.edu.my/5485/2/s810980_02.pdf https://etd.uum.edu.my/5485/
Abstract	Abstract here

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