The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention

This study attempts to study the association between the consumers’ attitude towards advertisement and the intention to purchase the product that being advertisement. The variable is the celebrity endorsement variables namely attractiveness, trustworthiness and expertise of the model in the print a...

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Détails bibliographiques
Auteur principal:	Siti Nazihah, Mohd Jamili
Format:	Thèse
Langue:	anglais anglais
Publié:	2015
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/5485/1/s810980_01.pdf https://etd.uum.edu.my/5485/2/s810980_02.pdf

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