The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention

This study attempts to study the association between the consumers’ attitude towards advertisement and the intention to purchase the product that being advertisement. The variable is the celebrity endorsement variables namely attractiveness, trustworthiness and expertise of the model in the print a...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Siti Nazihah, Mohd Jamili
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2015
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/5485/1/s810980_01.pdf https://etd.uum.edu.my/5485/2/s810980_02.pdf

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