The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention

This study attempts to study the association between the consumers’ attitude towards advertisement and the intention to purchase the product that being advertisement. The variable is the celebrity endorsement variables namely attractiveness, trustworthiness and expertise of the model in the print a...

书目详细资料
主要作者:	Siti Nazihah, Mohd Jamili
格式:	Thesis
语言:	英语英语
出版:	2015
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/5485/1/s810980_01.pdf https://etd.uum.edu.my/5485/2/s810980_02.pdf

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