The contributing factors to brand attitude among consumers

Brand attitude is one of the importance parts in order to survival of the company. In particular, this study intends to study on the association and influence or brand attitude among consumers. Thus this study investigates the association of the independent variables namely: (i) advertisement attr...

Description complète

Détails bibliographiques
Auteur principal:	Ahmad Faizal, Iberahim
Format:	Dissertation
Langue:	anglais anglais
Publié:	2015
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/5530/1/s810908_01.pdf https://etd.uum.edu.my/5530/2/s810908_02.pdf https://etd.uum.edu.my/5530/
Abstract	Abstract here

Documents similaires

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
par: Noor Hasaniyati, Mohd Rejab
Publié: (2018)

Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
par: Tan, Chiew Kie
Publié: (2010)

How loyal are you? Factors influencing consumer brand loyalty
par: Siti Noor Aishah, Mohd Sidik
Publié: (2014)

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
par: Reetha, Subramaniam
Publié: (2022)

Consumption values and consumer's attitude towards intention to purchase electric car among Malaysian consumers
par: Mohd Norsam, Mohd Sari
Publié: (2020)

Consumers Attitude and Intention Towards Online Purchasing
par: Siti Salwani, Meor Ahmad
Publié: (2004)

An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
par: Aminu, Suleiman Garba
Publié: (2016)

Consumer attitudes towards counterfeit product in Terengganu, Malaysia
par: Syarifah Afiqah, Syed Abdillah
Publié: (2023)

Circumstances that contribute towards purchase intention on organic foods: a study of organic consumer in Kedah
par: Aliff Aizat, Shabudin
Publié: (2019)

Factors influencing purchase intention towards smartphone brand among adults in Selangor
par: Rospata, Mohamad
Publié: (2017)

The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth
par: Arshad, Sana
Publié: (2023)

Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
par: Siti Nadia, Sheikh Abdul Hamid
Publié: (2018)

Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
par: Nurul Nadia Ashikin, Japeri
Publié: (2015)

Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
par: Wan Noraini, Wan Napi
Publié: (2015)

The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention
par: Siti Nazihah, Mohd Jamili
Publié: (2015)

The influence of consumers' lawfulness attitude and morality towards willingness to purchase counterfeit fashion products
par: Lum, Li Sean
Publié: (2019)

The effects of consumption values and environmental concern on consumers' attitudes and intention towards green cars in Malaysia.
par: Alganad, Amr Mohammed Nasser
Publié: (2022)

Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty
par: Khadijah, Kamisan
Publié: (2010)

The factors influencing purchase intention of cosmetic products among female consumers in Petaling Jaya
par: Nofri, Yanti
Publié: (2019)

The influence of customer satisfaction, brand trust and brand image towards customer loyalty
par: Nurul Sakinah, Azizan
Publié: (2019)

Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
par: Nur Ain, Bahari
Publié: (2021)

The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
par: Nur Shazzana, Ahmad Shaker
Publié: (2015)

A study on the determinants of brand loyalty in sport shoes among students
par: Nor Azah, Abdul Aziz
Publié: (2019)

An empirical study in brand image factors that influence students behaviour in Universiti Utara Malaysia
par: Fadli, Othman
Publié: (2017)

An Investigation into the Factors Influencing Unethical Consumer Behavior in Selangor
par: Nazahah, Abd. Rahim
Publié: (2009)

The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
par: Al-Koliby, Ibraheem Saleh
Publié: (2017)

Intention to purchase halal products among consumers
par: Nadiah Rus Liyana, Rusli
Publié: (2015)

Examining product and external factors affecting the satisfaction of smartphone consumers
par: Faiz, Masnan
Publié: (2015)

Factors influencing Malaysian consumers’ intention to purchase electric vehicles
par: Xinyu, Zhu
Publié: (2023)

Business strategy influence of facebook online apparel retailers on consumers' attitude (focus on School of Business Management female postgraduate students)
par: Nurul Nadhrah, Hasni
Publié: (2016)

Consumer green purchase behaviour among millennial generation
par: Nurul Amanina, Abdul Basir
Publié: (2018)

An empirical studies of purchasing intention towards halal food among non-muslim consumers
par: Ahmad Farid, Mohamad Suib
Publié: (2017)

Ethnic Identity and Shopping Orientations among Chinese and Malay Consumers in Penang
par: Tang, Su Furn
Publié: (2004)

Purchase intention of imported halal products among muslim consumers in Terengganu
par: Kamarudin, Muizzah
Publié: (2022)

Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia
par: Oktarici, Eddo Nanda
Publié: (2014)

Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM
par: Nik Muhammad Ismail, Karim
Publié: (2015)

The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia
par: Sharifah Husna Ayuni, Sh Hayazi
Publié: (2022)

Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
par: Dg Ku Zunaidah, Ag Majid
Publié: (2018)

The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
par: Samshul Amry, Abdul Latif
Publié: (2016)

Malaysian consumer motivations on boycott participation
par: Samshul Amry, Abdul Latif
Publié: (2011)