The contributing factors to brand attitude among consumers

Brand attitude is one of the importance parts in order to survival of the company. In particular, this study intends to study on the association and influence or brand attitude among consumers. Thus this study investigates the association of the independent variables namely: (i) advertisement attr...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Ahmad Faizal, Iberahim
التنسيق:	Dissertation
اللغة:	الإنجليزية الإنجليزية
منشور في:	2015
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/5530/1/s810908_01.pdf https://etd.uum.edu.my/5530/2/s810908_02.pdf https://etd.uum.edu.my/5530/
Abstract	Abstract here

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