The contributing factors to brand attitude among consumers

Brand attitude is one of the importance parts in order to survival of the company. In particular, this study intends to study on the association and influence or brand attitude among consumers. Thus this study investigates the association of the independent variables namely: (i) advertisement attr...

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Bibliographic Details
Main Author:	Ahmad Faizal, Iberahim
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/5530/1/s810908_01.pdf https://etd.uum.edu.my/5530/2/s810908_02.pdf https://etd.uum.edu.my/5530/
Abstract	Abstract here

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