Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM

This purpose of this paper to is to discuss the phenomenon of social media advertising, and investigate the effectiveness of social media advertising on Malaysian Generation Y consumers. The framework as described in the study is adopted from the new model of website advertising effectiveness propos...

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Détails bibliographiques
Auteur principal:	Nik Muhammad Ismail, Karim
Format:	Dissertation
Langue:	anglais anglais
Publié:	2015
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/5664/1/s813796_01.pdf https://etd.uum.edu.my/5664/2/s813796_02.pdf https://etd.uum.edu.my/5664/
Abstract	Abstract here

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