Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM

This purpose of this paper to is to discuss the phenomenon of social media advertising, and investigate the effectiveness of social media advertising on Malaysian Generation Y consumers. The framework as described in the study is adopted from the new model of website advertising effectiveness propos...

書目詳細資料
主要作者:	Nik Muhammad Ismail, Karim
格式:	Dissertation
語言:	英语英语
出版:	2015
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/5664/1/s813796_01.pdf https://etd.uum.edu.my/5664/2/s813796_02.pdf https://etd.uum.edu.my/5664/
Abstract	Abstract here

相似書籍

Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia
由: Oktarici, Eddo Nanda
出版: (2014)

Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
由: Siti Nadia, Sheikh Abdul Hamid
出版: (2018)

The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention
由: Siti Nazihah, Mohd Jamili
出版: (2015)

Factors that influence online purchase intention among UUM postgraduate students
由: Khairull Anuar, Ismail
出版: (2017)

The relationship between trustworthiness, congruence, likeability, and advertisement of celebrity endorsement in social media towards consumer purchasing intention
由: Cheah, Lee Suan
出版: (2022)

The influence of social media on online consumer purchase intention
由: Shirly, Ng
出版: (2017)

Factors influencing Malaysian consumers’ intention to purchase electric vehicles
由: Xinyu, Zhu
出版: (2023)

Consumer green purchase behaviour among millennial generation
由: Nurul Amanina, Abdul Basir
出版: (2018)

Consumers Attitude and Intention Towards Online Purchasing
由: Siti Salwani, Meor Ahmad
出版: (2004)

A Study Consumers' Green Purchasing Intention
由: Cheah, Ching Mun
出版: (2009)

Intention to purchase halal products among consumers
由: Nadiah Rus Liyana, Rusli
出版: (2015)

The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
由: Rusli, Hasnan
出版: (2020)

Customers' awareness towards intention to purchase halal cosmetic products among UUM students
由: Atikah, Zainal Ariffin
出版: (2017)

Young consumers’ intention towards future green purchasing in Malaysia
由: Shiban, Muhammed Abdullah Sharaf
出版: (2014)

The factors influencing purchase intention of cosmetic products among female consumers in Petaling Jaya
由: Nofri, Yanti
出版: (2019)

Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah
由: Fazira, Ahmad Tajudin
出版: (2015)

Consumption values and consumer's attitude towards intention to purchase electric car among Malaysian consumers
由: Mohd Norsam, Mohd Sari
出版: (2020)

Purchase intention of imported halal products among muslim consumers in Terengganu
由: Kamarudin, Muizzah
出版: (2022)

Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia
由: Woon, Siew Lim
出版: (2020)

The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia
由: Sharifah Husna Ayuni, Sh Hayazi
出版: (2022)

An empirical studies of purchasing intention towards halal food among non-muslim consumers
由: Ahmad Farid, Mohamad Suib
出版: (2017)

The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad
由: Mohamad Taufik, Ariffin
出版: (2023)

Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
由: Wan Noraini, Wan Napi
出版: (2015)

Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
由: Nur Ain, Bahari
出版: (2021)

Circumstances that contribute towards purchase intention on organic foods: a study of organic consumer in Kedah
由: Aliff Aizat, Shabudin
出版: (2019)

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
由: Noor Hasaniyati, Mohd Rejab
出版: (2018)

Determinants of organic food purchase behavior of consumers in Bangladesh
由: Rahman, Khandoker Mahmudur
出版: (2017)

Business strategy influence of facebook online apparel retailers on consumers' attitude (focus on School of Business Management female postgraduate students)
由: Nurul Nadhrah, Hasni
出版: (2016)

The influence of consumers' lawfulness attitude and morality towards willingness to purchase counterfeit fashion products
由: Lum, Li Sean
出版: (2019)

To buy or not to buy: Factors influencing life insurance purchase intention
由: Tan, Hooi Sean
出版: (2014)

Consumer Purchase Behavior toward United States Products in Malaysia
由: Harmimi, Harun @ Bahari
出版: (2010)

Consumer behaviour of online intention to purchase during Covid-19 pandemic: the role of religiosity and trust from perspective of theory of planned behavioural
由: Rushaniza Idawaty, Ruslan
出版: (2022)

Malaysian purchase intention in mobile marketing
由: Lawania, Kannairam
出版: (2017)

The factors that influence customer purchase intention toward life insurance products
由: Nurul Ammira, Hamzah
出版: (2021)

Customer intention to purchase halal cosmetics in Malaysia
由: Meng, Xiang
出版: (2014)

Factors influencing purchase intention towards smartphone brand among adults in Selangor
由: Rospata, Mohamad
出版: (2017)

The influence of international firms semiotic advertising efficacy on Gen-Y brand equity and purchase intent of smart phones
由: Adaobi, Oputa Elizabeth
出版: (2018)

The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention
由: Suganthi, Rajaya
出版: (2013)

The Impact of Culture on Mobile Purchasing: A Comparison Between Malays and Non-Malays Consumers
由: Hazrul, Hamzah
出版: (2012)

Online purchase intention of beauty products among women in Perlis
由: Ezaliza, Ibnil Hajar
出版: (2018)