Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
It is normally argued that consumers become loyal to a particular brand based on their perception toward the brands itself. As a result, there is growing evidence that adopting a brand perception positively influences consumers‟ brand loyalty. To date, however, this research aims to investigate the...
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2015
|
| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/5678/1/s815346_01.pdf https://etd.uum.edu.my/5678/2/s815346_02.pdf |