Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
It is normally argued that consumers become loyal to a particular brand based on their perception toward the brands itself. As a result, there is growing evidence that adopting a brand perception positively influences consumers‟ brand loyalty. To date, however, this research aims to investigate the...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2015
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| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/5678/1/s815346_01.pdf https://etd.uum.edu.my/5678/2/s815346_02.pdf |