Business strategy influence of facebook online apparel retailers on consumers' attitude (focus on School of Business Management female postgraduate students)

The advancement of technology nowadays has led to the changes of human lifestyle by providing opportunities for them to access internet anywhere they want using the mobile gadgets. This situation allows the users to purchase goods and services through online store, especially from the online stores...

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Bibliographic Details
Main Author:	Nurul Nadhrah, Hasni
Format:	Dissertation
Language:	English English
Published:	2016
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/5992/1/s816534_01.pdf https://etd.uum.edu.my/5992/2/s816534_02.pdf https://etd.uum.edu.my/5992/
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