The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
This thesis investigated the effects of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity of ethnic Malaysian Malay consumers’ product judgment and willingness to buy Malaysian ethnic Chinese products. This thesis used a collection of familiar consumer products...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2016
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/6134/1/s94676_01.pdf https://etd.uum.edu.my/6134/2/s94676_02.pdf https://etd.uum.edu.my/6134/ |
| Abstract | Abstract here |