Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko

The usage of herbal products has gained popularity in the modern society and is often used as an alternative medicine. The increased popularity of herbal is caused by the change in lifestyle due to modernization process and health problems. Even though there is an increased demand for herbal product...

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Bibliographic Details
Main Author:	Sarina, Ismail
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/6257/2/s93711_02.pdf https://etd.uum.edu.my/6257/13/93711_01.pdf https://etd.uum.edu.my/6257/
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