The direct and indirect effects of brand trust on attitudinal and behavioral loyalty toward SME brands in Klang Valley restaurant sector

There is a rising interest in Small and Medium sized enterprises (SME) branding to boost business performance. Despite that, less is known about how branding strategies influence business performance through customer’s loyalty. Hence, this study aims to test a model built based on social exchange th...

書誌詳細
第一著者:	Ong, Chuan Huat
フォーマット:	学位論文
言語:	英語
出版事項:	2016
主題:	HB615-715 Entrepreneurship. Risk and uncertainty. Property HF5415.33 Consumer Behavior.
オンライン･アクセス:	https://etd.uum.edu.my/6290/1/s94687_01.pdf https://etd.uum.edu.my/6290/
Abstract	Abstract here

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