Factors influencing consumers' attitude towards online advertising
Consumers’ attitude is the most important attribute that determines the success of any online advertisement. It is considered as one of the crucial influential indicators of advertising effectiveness which will subsequently influence consumers’ purchase behaviour. The purpose of this study is to inv...
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| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2016
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| Accès en ligne: | https://etd.uum.edu.my/6413/1/s819764_01.pdf https://etd.uum.edu.my/6413/2/s819764_02.pdf |