The impact of marketing mix elements on consumer preference towards supplement product among UUM students

Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Various traditional plant commercialized and adapted to market needs. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. This strong growth has led to...

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Bibliographic Details
Main Author:	Maisarah, Masri
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	HB615-715 Entrepreneurship. Risk and uncertainty. Property HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/6437/1/s818172_01.pdf https://etd.uum.edu.my/6437/2/s818172_02.pdf https://etd.uum.edu.my/6437/
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