An exploratory study on social engagement using Facebook among hotel operators in Malaysia

The use of social media has changed the way communication and interaction with each other and also with business companies such as how hotel industries take place. Currently, social media is the main tool in hotel industry in facilitating the marketing besides being used in engaging with customers....

書誌詳細
第一著者:	Fadhil, Nawar Abbood
フォーマット:	学位論文
言語:	英語英語
出版事項:	2016
主題:	T58.5-58.64 Information technology TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
オンライン･アクセス:	https://etd.uum.edu.my/6530/1/s813676_01.pdf https://etd.uum.edu.my/6530/2/s813676_02.pdf https://etd.uum.edu.my/6530/
Abstract	Abstract here

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