An exploratory study on social engagement using Facebook among hotel operators in Malaysia

The use of social media has changed the way communication and interaction with each other and also with business companies such as how hotel industries take place. Currently, social media is the main tool in hotel industry in facilitating the marketing besides being used in engaging with customers....

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Bibliographic Details
Main Author:	Fadhil, Nawar Abbood
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	T58.5-58.64 Information technology TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://etd.uum.edu.my/6530/1/s813676_01.pdf https://etd.uum.edu.my/6530/2/s813676_02.pdf https://etd.uum.edu.my/6530/
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