The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia

Research on online customer loyalty among internet banking users is important because of the threat posed by phishing and other related issues. The literature has shown that it is a major concern, especially in Malaysia. This study examines the factors influencing eLoyalty such as eSatisfaction, eCo...

書誌詳細
第一著者:	Norhidayah, Ali
フォーマット:	学位論文
言語:	英語英語英語
出版事項:	2016
主題:	HG Finance
オンライン･アクセス:	https://etd.uum.edu.my/6714/1/Depositpermission_s94318.pdf https://etd.uum.edu.my/6714/2/s94318_01.pdf https://etd.uum.edu.my/6714/3/s94318_02.pdf

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