The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia

Research on online customer loyalty among internet banking users is important because of the threat posed by phishing and other related issues. The literature has shown that it is a major concern, especially in Malaysia. This study examines the factors influencing eLoyalty such as eSatisfaction, eCo...

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Détails bibliographiques
Auteur principal:	Norhidayah, Ali
Format:	Thèse
Langue:	anglais anglais anglais
Publié:	2016
Sujets:	HG Finance
Accès en ligne:	https://etd.uum.edu.my/6714/1/Depositpermission_s94318.pdf https://etd.uum.edu.my/6714/2/s94318_01.pdf https://etd.uum.edu.my/6714/3/s94318_02.pdf

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