The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia

Research on online customer loyalty among internet banking users is important because of the threat posed by phishing and other related issues. The literature has shown that it is a major concern, especially in Malaysia. This study examines the factors influencing eLoyalty such as eSatisfaction, eCo...

书目详细资料
主要作者:	Norhidayah, Ali
格式:	Thesis
语言:	英语英语英语
出版:	2016
主题:	HG Finance
在线阅读:	https://etd.uum.edu.my/6714/1/Depositpermission_s94318.pdf https://etd.uum.edu.my/6714/2/s94318_01.pdf https://etd.uum.edu.my/6714/3/s94318_02.pdf

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