Campuran pemasaran dan ekuiti jenama halal keseluruhan

The main objective of this study was to examine and identify the factors that affect halal brand equity through the marketing lens. This study investigated factors such as advertising, pricing, company reputation, environmental turbulence with brand equity dimensions which are halal brand associatio...

書誌詳細
第一著者:	Ahmad Sabri, Yusuff
フォーマット:	学位論文
言語:	英語英語英語
出版事項:	2017
主題:	BP174 The practice of Islam HF5001-6182 Business
オンライン･アクセス:	https://etd.uum.edu.my/6759/1/Depositpermission_s93913.pdf https://etd.uum.edu.my/6759/2/s93913_01.pdf https://etd.uum.edu.my/6759/3/s93913_02.pdf

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