Campuran pemasaran dan ekuiti jenama halal keseluruhan

The main objective of this study was to examine and identify the factors that affect halal brand equity through the marketing lens. This study investigated factors such as advertising, pricing, company reputation, environmental turbulence with brand equity dimensions which are halal brand associatio...

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Bibliographic Details
Main Author:	Ahmad Sabri, Yusuff
Format:	Thesis
Language:	English English English
Published:	2017
Subjects:	BP174 The practice of Islam HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/6759/1/Depositpermission_s93913.pdf https://etd.uum.edu.my/6759/2/s93913_01.pdf https://etd.uum.edu.my/6759/3/s93913_02.pdf https://etd.uum.edu.my/6759/
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