Campuran pemasaran dan ekuiti jenama halal keseluruhan

The main objective of this study was to examine and identify the factors that affect halal brand equity through the marketing lens. This study investigated factors such as advertising, pricing, company reputation, environmental turbulence with brand equity dimensions which are halal brand associatio...

书目详细资料
主要作者:	Ahmad Sabri, Yusuff
格式:	Thesis
语言:	英语英语英语
出版:	2017
主题:	BP174 The practice of Islam HF5001-6182 Business
在线阅读:	https://etd.uum.edu.my/6759/1/Depositpermission_s93913.pdf https://etd.uum.edu.my/6759/2/s93913_01.pdf https://etd.uum.edu.my/6759/3/s93913_02.pdf

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