Relationship quality, service quality on Internet advertising effectiveness : knowledge management as a moderator

The importance of effective internet advertising is substantial. According to the various scholars, relationship quality, service quality and knowledge management are among important constructs to ensure internet advertising effectiveness. However, ineffective internet advertising creates supe...

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Bibliographic Details
Main Author:	Kiew, Leck Min
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	HF5801-6182 Advertising
Online Access:	https://etd.uum.edu.my/6768/1/s92012_01.pdf https://etd.uum.edu.my/6768/2/s92012_02.pdf https://etd.uum.edu.my/6768/
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