Factors related to online shopping intention among young men in Kuala Lumpur

The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards online shopping intention among young men in Kuala Lumpur. 384 sets of questionnaire were distributed using convenience...

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Bibliographic Details
Main Author:	Zuhairah, Katmin
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/6946/1/s818762_01.pdf https://etd.uum.edu.my/6946/2/s818762_02.pdf https://etd.uum.edu.my/6946/
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