The influence of social media on online consumer purchase intention

Social media have generated a huge buzz in today’s world. Internationally, Internet users now spend more than four and a half hours per week on social networking sites, the more time they spend on email. They cause a paradigm shift in how people interact and connect with each other and how they expr...

書目詳細資料
主要作者:	Shirly, Ng
格式:	Dissertation
語言:	英语英语
出版:	2017
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/6979/1/s818863_01.pdf https://etd.uum.edu.my/6979/2/s818863_02.pdf https://etd.uum.edu.my/6979/
Abstract	Abstract here

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