Malaysian purchase intention in mobile marketing
As of now, the world is witnessing exponential advancements in information and communication technology and this advancement has increased the number of people using mobile devices engaging with mobile marketing. The number of mobile services involving commerce activities is increasing day by day. T...
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2017
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/7006/1/s818859_01.pdf https://etd.uum.edu.my/7006/2/s818859_02.pdf https://etd.uum.edu.my/7006/ |
| Abstract | Abstract here |