Malaysian purchase intention in mobile marketing

As of now, the world is witnessing exponential advancements in information and communication technology and this advancement has increased the number of people using mobile devices engaging with mobile marketing. The number of mobile services involving commerce activities is increasing day by day. T...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Lawania, Kannairam
التنسيق:	Dissertation
اللغة:	الإنجليزية الإنجليزية
منشور في:	2017
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/7006/1/s818859_01.pdf https://etd.uum.edu.my/7006/2/s818859_02.pdf https://etd.uum.edu.my/7006/
Abstract	Abstract here

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