Malaysian purchase intention in mobile marketing
As of now, the world is witnessing exponential advancements in information and communication technology and this advancement has increased the number of people using mobile devices engaging with mobile marketing. The number of mobile services involving commerce activities is increasing day by day. T...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية |
| منشور في: |
2017
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/7006/1/s818859_01.pdf https://etd.uum.edu.my/7006/2/s818859_02.pdf |